Category: The Brand Edit

Designing an aesthetically pleasing Formula One car no doubt sounds easier than it is. Balancing heritage, brand identity, sporting regulations, and the insatiable desire from fans for novelty is no small feat. Throw in the joys of a cost cap, set brand colour palettes, and specific sponsors requirements, and it becomes a minefield of can…

The livery design of a Formula One car is as meticulously calculated as the engineering of the car itself. Every shade, every sponsor placement, every graphic flourish is selected for more than just aesthetics. A Formula One car may be built for speed, but its livery is built for perception – a masterpiece in shaping…